WordPress is one of the easiest and most robust ways to share your business on the web.

There are simpler platforms, but most don’t offer the functionality that WordPress does. And there are a few platforms that are equally robust, but they’re difficult to use for beginners. WordPress, a content management system (CMS), is the ideal tool for entrepreneurs and companies to showcase their products and services, help their search engine ranking, and market themselves to prospective customers. It helps you share your written content, sell products and services in an electronic storefront, or even just share photos and videos of your work. Learn more about wordpress enterprise services.

Why WordPress? A guide to the features and benefits of this CMS

So, now that you know how I really feel, let’s talk about what we’re going to cover here, starting with the basics:

  • Why WordPress, really?
  • What exactly is WordPress?

Then move into the nitty-gritty — the seven big benefits of WordPress websites:

  1. WordPress is free.
  2. Hosting doesn’t have to be a hassle.
  3. A wide variety of themes make website design a snap.
  4. Adding website content is fast and simple.
  5. Updates are easy.
  6. Plugins enable you to do just about anything on your website.
  7. Help is all around.

Let’s dig in.

Why WordPress, really?

There are a few reasons why you should use WordPress, and we’re going to cover them, but let me say first that in the 100-plus clients I’ve worked with, nearly all of them used WordPress.

WordPress in its purest form, in the hands of a professional, can be a thing of pure beauty.

 

It’s deep and complex and has many hidden facets.

But — and this is what I love about it — it’s still relatively easy to use if you’re just a basic user.

It’s like being given a race car as a personal vehicle. In the hands of a professional, you can drive it around a race track at 200-plus mph. But in the hands of an enthusiastic amateur, you can still drive it to work. It’ll just get you there a little faster than the other cars on the road.

So let’s talk about the benefits of WordPress for, not just your business blog, but your company’s entire website. And what makes it the best and most popular platform on the internet.

 

What is WordPress?

First of all, if you’ve been wondering “Is WordPress just for blogs?” wonder no more.

WordPress has become so much more than a blogging platform. It’s a full-featured content management system, which means it’s also more than just a website.

Unfortunately, many small business websites are basically brochures that tell everyone who you are, what got you started, how to contact you, and a few pages about what you sell. But that’s it. They don’t do anything more than that.

A blog is just a collection of articles and stories arranged in reverse chronological order about a variety of topics. It’s a public diary of sorts, covering an endless number of topics.

But a content management system not only lets you build those web pages and write those articles, it makes it so simple to do, you don’t even need to hire a professional webmaster every time you want to make a simple change.

Or, as professional web designer Stephani Worts once wrote on this very blog:

Put simply, WordPress is a tool that takes care of the nuts and bolts of publishing content so you can focus on what you want to convey on your website without having to worry about how to display your material.

This means WordPress can do so much more than blogging. Adding a blog article is pretty easy: At its most basic level, you just type in your information, add a few images, hit Publish, and you’re done.

Adding a new page to your website is just as easy: The window where you enter your information is the same. The formatting commands are the same. The method for adding photos and videos are the same. It’s the same interface; the only difference is when you press Publish, the thing you created is a web page, not a blog post.

This means once you have your domain and hosting space (more on that in a minute), you can build your website yourself, and then later add blog articles yourself.

WordPress